To mark your name in this world, there is one thing very crucial to do, and this is to Dream, yes! You heard me, never let anyone stop you from dreaming. It doesn’t matter if your dream is small or big, as long as it’s a dream put all your efforts in, for fulfilling it. Dreams let you soar high in the sky, according to one famous personality that says, “Every great dream begins with a dreamer. Always remember, you have within you the strength, the patience, and the passion for reaching for the stars to change the world.” So, don’t ever let anyone tell you what you can achieve and what you cannot.
All successful people in this world began with an end in mind. All of them had one thing in common, and that was that they dreamt big. They didn’t let anyone stop them from achieving their aims. No matter how many struggles you face in your lifetime, always dare to dream big. One of the most successful people in this world is the ones who met nothing but failures, tragedy and a tremendous amount of struggles on their way towards becoming what they are today. Don’t you believe me? Well, let’s have a look at some examples:
Oprah Winfrey dared to dream big after being fired from her first job. After being called “unfit for television,” she decided to make it work and not let this label get to her. She didn’t let anyone tell her what to do or what she can achieve; she took care of her problems and her career herself. And, look at her now, she became one of the richest persons in the whole world. How amazing is that! Isn’t it? Just a little courage can take you a long way.
Working as a secretary, Rowling got fired from her job for spending too much time spent on her book which later on became one of the most leading books in this world, known as “Harry Potter”. After facing massive struggles of going through a divorce, losing her mother and living off on government expenditure, she still managed to turn the tables around and is now one of the wealthiest authors in this world.
Getting fired after his first gig, Elvis Presley was told to go back to driving trucks, as becoming a singer isn’t his thing. But he didn’t let this get to him and later, went on pursuing his dreams, ending up selling one billion records, you know why because he dared to dream Big!
But I am not here to tell you about how to dream big; I am here to give people advice on how they can combat fierce competition in the market while pursuing their dreams of leading their businesses. Because let’s face it competition is the main thing which is a major turn off for early startups. So, to help entrepreneurs, I have curated this blog that enlists some helpful tips that give them a direction on how to fight furious competition and carefully deal with the after-effects.
Invest in your Customers
Have you ever heard of the phrase “the customer is always right” well, it’s true? When combatting competition, you must keep your customers engaged in buying from you. The worst thing that can happen is to watch them go to your customers. One effective way that works in keeping them right by your side is communication. Generate a two-way channel of communication, eliciting user-generated content and feedback. Also, try giving out as much as new information as you can to them on different podiums online, because that’s where most of your audience is.
Don’t Be Fake
People, these days only crave one thing, and that is originality. Customers are never driven to content or businesses offering implausible information creating an unrealistic expectation because to be truly honest! When these expectations break, you are gone. You will never see the face of that customer who you have disappointed by making unreasonable promises and not keeping them. This is even backed by studies that say, 56% of journalists claim fake news is making readers far more sceptical about what they read. So, always try resonating with your customers by creating compelling, realistic messages. Don’t ever try to be fake!
Build your Network
It doesn’t matter if your competitor’s network is better than yours, always strive towards expanding your current network base. Growth must always be your optimal goal. Surround with people who empower you to become successful. Bring in positive energy among yourself with your staff and everywhere throughout your business. Also, build your PR by attending prominent business events and meeting once or twice a month. Opt for influencer marketing, as influencer marketing in 2020 is expected to become a $10 billion industry.
Address your Customer Pains
Always be there for your customers in the time of need. Try addressing their pain points and delivering them with favorable solutions. Hire staff that understands your customer’s preferences and knows how to solve their relevant queries. Also, optimize your delivery service. Invest in achieving quick turnaround times. Soundly, examine your business processes and determine all the shortcomings. Try overcoming these shortcomings accordingly.
Look for your USP. Your USP is the main thing that will make you stand out amongst the crowd. Try valuing your unique selling point. Don’t ever let go of it or ever ignore it. Promote it, build it and grow it as much as you can. If you are a digital marketing agency, then invest in creating high-quality content and link building.
Start on a Narrow Niche
So, let’s say you get to find out that your customer specializes in a wide variety of niches, reaping millions of monetary benefits out of it. And you start wondering what it would be like to serve distinctive niches. This is where you might go wrong, always remember one thing, when you try to serve everyone, you end up serving no one. Hence, try focusing on a narrow niche and take that niche forward. There is no point in poking your nose into different contexts. Just stick to one and let the magic happen! Get expert advice from professional content writing services to help you pick out a specific niche.
For making your business stand out from the crowd, try delivering value. Connect with your audience on a personal level, let them know that you care for them through creating unique partnerships and building strong personal relationships.