Written by Jacob Alex | August 4, 2021
By now, you’re likely aware of many of the key benefits of Search Engine Optimization(SEO). More traffic, higher conversions, qualified leads. For eCommerce store owners looking for an effective form of digital marketing and long-term growth, search engine optimization is one of the best paths forward.
There is another important element to consider when investing in your digital marketing strategy, and that’s your brand. What you may not realize is that eCommerce SEO is a powerful brand-building strategy that can help you solidify your business.
While the quality of your products and services is important, so is the effectiveness of your brand. Without a certain amount of brand appeal, you’re not going to create a dedicated fanbase.
These days, it’s crucial to cultivate an active community centered around your brand. This is how you develop customer loyalty online. Well, this is a massive feat to accomplish if you don’t have much of a presence online. And while social media and an email list are important tools for cultivating your brand, you don’t want to underestimate SEO.
Why is SEO so effective for building your eCommerce brand? Simply because appearing in those top positions in Google carries a lot of weight. When shoppers are searching for a certain product, seeing a certain brand appear at the top of the search results organically is like a giant stamp of approval.
These high rankings convey massive brand authority and will help your brand “stick” in the minds of shoppers. Even if an individual doesn’t immediately click on your link or buy one of your products, you will be on their mind.
Another benefit to this is bolstering your social media presence. Let’s say someone finds you through your Instagram or Facebook. That’s all well and good, but Google is still the champion as far as search engines go. They may discover your brand through social media and even purchase one of your products this way, but in a pinch, if they need a particular item, they will search for it using Google. If your name is nowhere to be found, you likely just lost a sale.
Your brand needs to be supported from multiple angles. Social media is powerful, but marketing experts agree that nothing else compares to Search Engine Optimization. This powerful form of digital marketing can help you build a strong foundation for your online store, no matter which niche you find yourself in. SEO is especially important for eCommerce brands, which face stiff competition from other businesses all vying for the same pool of customers. While eCommerce is growing as a whole, so do the number of businesses every year. Unless you are taking the proper steps to appear high in the search results, you’re going to get buried.
What is the solution, then? You certainly don’t want to sit back and get lazy when it comes to your marketing efforts. You need to take the time to select the right eCommerce SEO agency that will actually help you compete, even at the highest levels of your industry.
In that regard, you need to give Genius eCommerce® a call. They are a professional marketing agency specializing in eCommerce. They provide powerful ranking solutions based on vetted techniques and a deep well of knowledge.
If you want to increase your brand appeal and really stand out to your customers, the choice is clear. You have to invest in your eCommerce Search Engine Optimization and do so with the help of a veteran agency that understands exactly how to generate results.
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