Top 8 Reasons Why Responsive Web Design is Beneficial For Your SEO

Written by Esolz Technologies | December 16, 2021

web design

Responsive web design is a dynamic and flexible approach that enables web designs to be accessed on variable devices like mobile devices, desktops, laptops, etc with the motive of retaliating between the user’s behavior and the device they have chosen for browsing the website. Choosing responsive website design services is very crucial, especially when it comes to giving the best user experience, improving website ranking on Google SERPs, and boosting conversions.

1. Site Usability Improvised

A responsive web design is a foundation that lays the staircase of a seamless user experience. It will make your website more readable and accessible to all your users conveniently. It will also be beneficial for your users as they can easily navigate through your web page. There are small attributes that contribute to your website’s usability like the time on the page which is displayed that makes any user spend more time on the page carefully and enjoy themselves as well.

A responsive web design should also be mobile-friendly and responsive to the other segment of its audience for a more positive, interactive, and rewarding experience generating leads. Google ranks your websites based on these iterations and the conversions and this, in turn, improves the user experience and your website usability overall. Hiring SEO services for quality and efficient output is also advisable.

2. Powering Up Social Sharing

A responsive web design makes your social presence and social sharing of your content more impactable and visible by targeting your audience. It may or may not boost up your rankings, but it will definitely increase your audience engagement, drive more traffic and grasp more audience day by day.

Responsive web design was developed to make social sharing effortless by targeting most of the demographic users even including mobile users. This way you can easily be under Google’s microscope and enhance your rankings with a bigger audience.

3. Reduced Bounce Rate

Bounce rate is the amount of time a user spends on your website and goes back. You can easily track the bounce rate using a responsive web design which reduces the bounce rate of all your users. Google takes notes of the time of entry and exit in all the web pages and therefore optimizes the ranks accordingly.

If the dwelling time that is the time spent on your web page is brief, Google reads that the user or the visitor did not have their query sorted and that the content was irrelevant according to their needs which results in the reduction of the search engines results’ ranking. A responsive web design eliminates this factor and helps to display and outline your web page in such a way that is clear, relevant, and has crisp content for an uninterrupted or undistracted browsing experience on any platform or device.

4. Faster Page Performance

Google gives rankings based on the page performance like page loading time. Page loading is an important aspect of generating leads and thus increasing your ranks in the Google SERPs. But it is also equally important to hold that user and keep them engaging in your web page and load the website in not more than 3 seconds.

A responsive web design looks into this iteration and tries to optimize your search results and faster page loading time. This should be alike no matter on what device it's being accessed from, whether a mobile or a desktop. You can easily hire responsive website design services in India for that matter to add a scoop of professionalism to your method.

5. Google’s Mobile-First Indexing

Customer experience is always the key aspect of any approach and when Google ranks this, it is more beneficial and rewarding. With the mobile-first indexing approach, Google now takes notes of the mobile’s website version, indexes it, and ranks the sites.

A responsive web design ensures and smoothens this process through its robust tools and techniques and optimizes your website’s rank by indexing those sites which are more mobile responsive. Though this is a very new tool now with the increased use of mobile devices, responsive web design is now a crucial factor for better engagement and rankings.

6. Elimination of Duplicate Content

Duplicate contents, URLs, or any other element in your web page may reduce your rankings in the search engine results. Google has algorithms that take notes of the website’s content but still, you need to direct it to take proper action and focus on what is more important. A responsive website design helps in the management of duplicate content issues and helps you to find better and optimized solutions. You can direct the URLs for proper Google indexing and rule out the duplicate ones.

Another benefit that you can reap while using a responsive web design is that you do not need to use separate mobile content for your viewers as it will automatically be fitted right in and the other is that you shift all your focus on SEO and even hire SEO services for a better professional input.

7. Increased Traffic Engagement

A responsive website design will improve your website’s engagement and drive more traffic to your web page by targeting a larger audience and boosting up all your social sharing, UX and making the site more accessible to your audience. This also improves your SEO and makes the site easily manageable while handling the orientation of your website and its design. Thus, improving your audience engagement and driving more traffic to your website.

8. Boosting User Experience(UX)

Responsive web design is an important factor when your websites can be viewed anywhere and on any device including mobile devices which in turn provides a better user experience for all your web visitors and users. Different aspects of a responsive web design boost up the user experience like faster page loading, switching of landing pages, adjustable web design that can be viewed on different screens, and so on.

All these factors as mentioned above, when come together enhance your UX and provide a systematic flow driving more traffic and optimizing the search engine rankings. You can easily hire a responsive website design service in India for more advanced and professional output.

Final Thought

Choosing a responsive website design will not only make your website look better on the users' devices, but it will also give them a seamless experience. It will also help in improving website rank and boost online sales. So when you think about website development to streamline your online business, always connect with the best website design and development company and ask for responsive website design services.

December 16, 2021 | 799 Views

Leave a comment