6 Fundamental Website Development Hacks to Boost Conversion

Written by Ai Liu | June 18, 2019

web development

What remain the prime expectations from the website you own? That it experiences a continuous flow of quality traffic and a holistic proportion of that traffic results in most productive conversion for your commerce?

Know that a lot is depended over the standard of web development your domain has been nurtured with. As highlight the best web development services worldwide – your site can accomplish an 87X increase in the ‘flow’ of traffic arriving when it appears as one truly progressive portal to the online consumers.

And simultaneously, like the coin’s other side, around 67% of ‘netizens’ will instantly reject your domain (to never return again) if it showcases way-much complex navigation, ambiguity over the content or other site features, slow/ interrupted loading, below-the-standard security, and such other browse-time issues.

Then, what exactly should be your endeavor in here? In the words of the savvy developers of Vision Web Creations, you need to align your portal’s framework with certain distinctive rules of web development. These norms, in effect, ‘let’ your site satisfy those 86% of net customers – always willing to pay ‘double’ for commerce whose portal offers a smart, ingenious and consistent UX.

Now, what are these very rules? Well, the

Web-Development-Companies-Singapore

Web Development Standards for Conversion

Are built upon the essential criterions of guaranteeing to every site visitor –

  • Holistically purpose-oriented navigation inclusive of complete usefulness
  • Ultimate transparency upon site objective and business message
  • Flawless functionality over every included plug-in and browsing element
  • A definite benchmark of integrity and security at par with international website standards
  • A layout that is a blend between functionality and ingenuity
  • A UX that is user-focused from end-to-end
  • A standardized speed pace (not varying with traffic pressure) all throughout the browsing session

Only then can you establish to more than 50% of internet’s quality traffic that you are a business who renders importance to their preferences and problems – therein influencing to ‘convert’ as your loyal customers.

Now the strategies to realize each of these goals appear to be:

# 1 A Perfectly Responsive Framework

According to a revered website development Singapore firm, over 90% of the virtual consumers, land at a website with the expectation that it will understand their value needs. And, at pace with 2019, a prime aspect of these ‘needs’ is that of experiencing the same functionality and UX standard at every device (other than PCs), they access the portal from.  In one word – an ultimately Responsive site.

Acknowledge that your domain exists at a time when more than 30% of daily user engagement over the web happens through phones and tablets. Around half of the serious online shoppers avail around 2.23 devices simultaneously for completing a browsing/purchasing journey on a website and switching in-between gadgets comes up as a daily practice of 99% of US B2C consumers.

Each of these ‘netizens’ expects you to offer them the same and seamless serviceability with regards to all contents, plug-ins, site images and videos working without any glitch – be what the screen size, UI configuration of browser specs be.

To accomplish this end, prior to the domain going ‘life’, you require to–

  • Carry out several real-time tests over the site’s core workability at devices ranging from Desktops to Mac books and tablets to smartphones
  • Assure that the alike levels of readability, functionality and visibility are being maintained over every gizmo
  • Check whether each control command element of the script is rightfully working or not and that no script error issue will ‘affect’ a live domain’s functioning
  • Assess the quality of seamlessness the site will be able to offer by giving it a real-time ‘run’ over those customers’ gadgets, who delve into device swapping for browsing activities

Remember maintaining a universally Responsive domain also aids you to rank high at Google’s Mobile-First criteria for website indexing and positively influence about 75% of mobile-only virtual customers.

# 2 Intelligent Landing Page URLs

By the outlook of all best web development services, page URLs should be created with not only Google’s crawl bots in mind, but by remembering that human minds will be reading and interpreting them.

What you must endeavor for is that of making the URLs simple, precise but smartened as well. Attempt to keep them short and succulent and ascertain that each depicts the exact idea over what the page is about – thereby shortening a user’s research time. Choose unique words and sequence them in a way that is bound to attract ready attention at the search engine.

Moreover, before making every URL ‘live’ guarantee it is functioning perfectly over every popular browser and that no two pages share a similarly configured URL. You do not desire to appear in Google’s Plagiarism Report, right?

Crystal-clear and adeptly targeted are valued by Google as one prime SEO standard. The more complacent and concrete your every page link is, greater is the chance for your site to boost own SERP position.

# 3 An Absolute No-No to Lorem Ipsum

The level of integrity your portal showcases comes up as a deciding factor for around 73% of ‘netizens’ thinking of engaging with your brand. And detecting Lorem Ipsum or dummy content while browsing through a site stands as a major issue hampering your integrity in their eyes.

This distinctive false text ‘tweak’ is indeed of optimum assistance to strategically organize page elements and perfectly ascertain image: content space ratio while developing a site. Nevertheless, leaving such contents at a live site not only makes you exposed to a heightened bounce rate, but also ‘permits’ Google to view your commerce’s web identity as a forged one.

Make sure to enrich each portal page with content that is original, quality, personalized for your target market and preserves an essence of ingenuity. Thus enhances your scope to multiple business’s volumes of customer acquisition.

# 4 Maintenance of International Quality Standards

And why does this matter? For convincing over 77% of devoted digital customers, who remain ever-ready to convert for a website possessing an authentically dynamic ‘profile’.

The global benchmarks of quality web development offered by each best web development platform, which can aid you to this end come up as –

  1. Tactically incorporation of browsing links over page header and footer in a manner that makes surfing through content smooth and swift
  2. Always keeping the company logo at the top left part of each page and guaranteeing to click upon it instantly directs to your Home Page
  3. Making sure each hyperlink is original and unique
  4. Placing the engagement-focused CTAs such as “Know More” “Contact Us”, “Subscribe Now”, “Click to Pay” at the exact middle and top right positions of the site – thereby guaranteeing these are readily noticeable and instantly clickable from windows of any dimension
  5. Opting for advanced-standard tools like CSS Typeset, whatthefont, GitHub, Chrome Developer, Adobe Toolkit, Spell-Check, Smart Search, Auto-Suggestion, etc so that UX is complete and cutting-edge
  6. Making sure that over-browsing elements like font style and dimension, every page content volume, graphic textures, color codes, theme, templates, etc – an overall consistency is maintained
  7. Inclusion of own genre’s most relevant keywords in page title
  8. Pursuing every vital speed optimization ‘hack’ to guarantee loading speed does not exceed the Google-set 5 seconds mark

On the whole, endeavor to offer a positive browsing experience to the traffic – since 90% of spontaneous buying decisions are taken over that.

# 5 Pursuing No Compromise upon the Security Aspect

In the outlook of best web development services, in very subtle but effective manure, the security level your website maintains plays a role in fetching conversion. It is only when people feel safe to provide own financial and personal data at your domain, they feel willful to proceed in interactions with you.

Guarantee this security to each consumer through –

  1. Acquiring a website’s SSL (Secure Sockets Layer) certification only from an accredited vendor
  2. Attempting to host only through HTTPS
  3. Using CAPTCHAs at every possible site area – as for ruling out spams
  4. Fully encrypting every bit of uploaded information
  5. Maintaining a 2/3-Steps detailed Sign-up Process for users to access and utilize your contents
  6. Providing sound database libraries to prevent the SQL injection issue

#6 Abiding By the Core Best Practices of

  • Up-keeping a clear-cut navigational hierarchy – that essentially ‘tells’ a consumer one-after-another step
  • Making content readily shareable by ‘netizens’ upon every prevalent social media domain
  • Following every image optimization rule and strategic file compression to assure all ‘put in’ graphics and videos function over each gadget without any glitch
  • Securing Browser Console from JavaScript errors
  • If required to display certain products or services resorting only to a dynamic Carousel pattern – as it is a practice availed by brands like Amazon, Disney, Music Box, Facebook, etc

In a finely ‘developed’ manner, let your website be the prime tool for commerce’s growth.

June 18, 2019 | 613 Views

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