Instagram Marketing Trends to Follow in 2021

Written by Emily Harry | June 14, 2021

Instagram

Social media isn’t exactly a new strategy in the world of marketing. That being said, social media trends are constantly evolving. After the coronavirus pandemic hit the world in 2019, brands around the globe quickly understood that social media is one way to maintain relationships with their customers.

There are many ways to keep your business running successfully through the use of social media. Every social media platform comes out with an update a few times a year. At times it makes the users happy, whereas sometimes it’s not up to their liking.

No matter what type of updates they are, it’s important as a social media marketer to adapt and use these updates to your benefit. Moreover, by taking full advantage of these social media updates, you could learn how to attract followers and increase brand visibility.

The most important part about being a social media marketer is to be constant with the strategy you’ve chosen for your brand. Also, be sure to listen to your customers’ feedback and suggestions to ensure your business’s success.

With an internet connection as fast as Windstream Kinetic, you can rest assured about never losing touch with your customers at any point. Despite it all, we understand that social media trends keep changing, and it can get overwhelming; hence we’ve decided to make Instagram the focus of this article.

We’ve predicted some social media marketing trends that will impact your brand’s success on Instagram in 2021.

Organic Instagram Visibility Driven by SEO:

Let’s begin with Instagram marketing. You as a marketer should consider two things if you want to take full advantage of social media. That is SEO and Reels. Somewhere at the end of 2021, Instagram has announced that it’s going to become much more search-friendly.

In other words, without having to use hashtags, you can now search for a keyword in Instagram’s search bar and end up seeing relevant profiles, videos, and posts. This update can be a game-changer for social media marketers, as more opportunities will arise as more people reach their posts.

We feel it’s best to take advantage of this particular update as soon as possible by ensuring the captions on your posts include relevant keywords that will enable Instagram to identify what is being discussed or shown in your post.

Moreover, to compete with the popularity of TikTok, Instagram launched Reels. Reels is a 15-30 second video that grabs exciting moments entertainingly and creatively. This update is likely to stay put in 2021.

However, if you’re still unsure where to begin, then the smartest thing is to know what’s currently working. You don’t always have to reinvent the wheel; instead, you can build on what’s already present on another platform.

If you’re not on TikTok, you can create an account and observe what’s viral on TikTok. Make notes and figure out what music or sounds are currently trending on TikTok, and see how you can use them in your Instagram Reels.

By taking advantage of these major Instagram updates, you should be able to pull in more customers and increase your brand’s visibility.

Embracing the Shift of Online Shopping to Instagram:

As we slowly adapt to the “new normal” in this ongoing pandemic, it’s vital for businesses to pivot to ensure their sales don’t stop and for numbers to keep exceeding compared to previous years.

But how does this happen with the new measures and mandates placed to keep consumers safe? Where eCommerce has always been a successful monetization method, brick-and-mortar stores rarely use this means of making profits.

Many gyms have started offering online gyming sessions. Many private personal instructors began doing this when the lockdown was in place, and it continued even after it ended.

Many small businesses have decided to use Instagram as an online shopping outlet for their current and potential customers. This type of change is subjective from one brand to another; some may approve of it, while others may dislike it. But, this trend seems to be going strong.

To take full advantage of these changes, there a few things you will need to do:

  • Survey your target audience to understand their wants and needs when it comes to online shopping.
  • Gather customer contact information to stay in touch.
  • Sign up for Facebook and Instagram shopping to link the products you’re offering to that your social posts.
  • Create retargeting advertisements.
  • Make the user experience your main focus point.

Your website has to be fast and optimized for mobile use, giving customers a pleasant online shopping experience. Because let’s face it, any user inconvenience is likely to impact your business conversion rate.

Conclusion:

Instagram is a fun social media platform that can promote your brand, especially in these difficult times. The trends mentioned above can impact the relationship you have with your customers.

It’s important to have an ideal target audience in mind who will interact with your posts, which will add value to your brands for a long time. Have fun using these trends, and let us know if you’ve already benefitted from them!

June 14, 2021 | 160 Views

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