Written by Jack Richer | August 4, 2021
Hi! Are you aware that super apps like Gojek, Grab Clone, WeChat are making a stir in the on-demand services industry? Here, we will discuss in detail the hype that prevails around the super apps and how to develop a super app like Grab.
Well, we all know the different types of on-demand services and apps that provide these services. Basically, super apps house a legion of on-demand services like food/grocery delivery, taxi booking, payments, etc. With a super app installed, a user doesn’t have to switch between multiple apps for multiple services.
Let us look further into the top players in the field of super apps.
Gojek is a well-known super app that is based in Indonesia. Started as a call center to take up taxi bookings, the company has evolved into providing multiple on-demand services. As per the stats, in a day, Gojek processes 3 million orders across 207 cities in SouthEast Asia. Over the past three years, the company has grown 1100 times in terms of order volume.
Again, Grab is a popular super app that is headquartered in Singapore. Similar to Gojek, Grab started as a ride-hailing company. But, over the years, the company leveraged different services like payments, hotel booking, healthcare services, food delivery, and also logistics delivery services.
WeChat is the standalone app of China, having 1 million users. Developed by Tencent holdings, the app provides different functions like instant messaging, games, photo/video sharing, payments, ride-sharing, and a pile of other on-demand services.
Firstly, let us start with the customers. There are plenty of benefits that customers can tuck in through the super apps. They can book any number of services from the app; they can save their phone’s storage space, as the need for multiple apps is cut off. Next, for service providers, the super app platform helps in getting exposure to all their services. For example, if a service provider can list multiple services on the app. After all, for business owners like you, the platform will help you in exploring different business sectors and gain more revenue.
Here, the business of super apps involves customers, service providers, and drivers/delivery persons. To be more specific, the business model of super apps is a three-sided marketplace. When the customer initiates the service request, the request will be mapped to the specific service provider. Next, the service provider will process the request, and the request will be assigned to the nearby delivery person or driver.
Now, let us narrow down to the main context, the Grab clone app development. Firstly, let us unearth the preliminary steps to check-in before developing the app.
Market research involves shortlisting the target audience, learning their behavioral pattern, etc., based on their demographic information. To narrow down to your target audience, you must send out surveys and brochures. Once you identify the target customers, you must segment them based on their preferences.
Identifying the niche market in which you are about to leverage your business is again a crucial step. Well, for your advantage, you can take up the niche that has been unexplored by your competitors. Also, through analyzing your competitors, you can easily pick the areas they lag in. On the whole, the second step is to explore the niche area and competitor analysis.
In general, it is up to the business person to frame the revenue model for their business. While you frame your revenue model, make sure it doesn’t affect your customer service. For example, like Uber, if you implement surge pricing, it might be a hindrance for your customers, as Uber’s surge pricing model is still receiving controversies. So, plan your revenue model accordingly.
Since we are discussing the Grab clone app development, let’s make it more detailed. So, with a clone solution, you will get to customize your app. For your information, the Grab clone is a ready-made script that has features and functionalities infused already. So, with the customization facility, you can add extra features or remove some of the features from the script.
Let us slide to the next subtopic on the list of features available in the Grab clone script.
Scheduling is all about pre-booking. Be it ride-hailing or any other on-demand service, your users can book the services in advance by specifying the timings.
Let your users have more transparency over your services through the tracking feature. They will get location updates of the delivery person/driver. So, tracking is one of the most important features in your multi-services app.
Reorder feature is a must that helps your users to effortlessly repeat their orders. Also, the app’s order history feature will have every detail regarding the users’ previous orders.
The SOS button is one of the highly appreciated features of your app. Users can press the panic button in case they face any threat or emergency. The alert will be directed to the closeby police station.
While we have been discussing the important features of the app, how to miss out on the push alerts? Let users/drivers get all the app-related or order-related notifications promptly via push alerts.
To help service providers to keep an eye on the number of orders/services taken up, this feature is included in the app.
The call masking feature ensures that both the users and the delivery persons/drivers can contact each other without revealing their numbers.
Here, you will get an idea of how you will be charged for developing your app. The cost of app development revolves around certain metrics like the platform to deploy, set of features added, level of customization, and finally, the app developers’ country. Only based on these metrics, one can decide the cost of developing the app.
I am sure that you are following the hype around multi-services apps like Grab. As the pandemic situation is at its peak, this is the right time to launch your Grab clone, as users will continue depending upon the on-demand services for their daily needs. So, based on the users’ interests/demographics, you can include the on-demand services in your app. Good luck!
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