Storefront Signs That Speak Volumes About Your Business

Written by Britton Chivers | June 14, 2022

Storefront Signs

There are storefront signs that speak volumes about your business, and there are those that don’t.

Obviously, you want the first kind of storefront sign to be standing tall in front of your store or business, attracting plenty of customers to your establishment every day. But how do you go about getting this type of storefront sign?

Use these tips to find out what makes a great storefront sign, and then find out how to put it into action in front of your business.

What Are Signs?

It is evident to see when a business has used effective storefront signs.

This helps with establishing brand awareness and, most importantly, it helps you get noticed.

If your business wants to grab attention, you need customized storefront signs!

When you are trying to make an impression on people as they walk by your store or work, these expertly-crafted signs can do just that.

Storefront signs can create an image for you and people will be able to take notice of exactly what it is that you are offering.

A good sign will help inform them about how your business operates and why it should be their first choice for whatever product or service you are offering.

No Sign, No Sale

The world has changed and it’s time to look at storefront signs in a whole new way.

What used to be simple signage is now interactive, engaging, and multi-faceted.

Customers have shifted from passively observing storefront signs as a vehicle for promotion to actively interpreting them as helpful information.

They also expect storefront signs to be more visible and stand out more so than ever before due to increased visual clutter.

The Important Factors in Choosing Storefront Signs

Storefront signs are important because they speak volumes to those who walk by and see them.

The message they broadcast can be everything from, we’ve been in business for over 30 years, to Your now entering a family-friendly establishment.

Aside from being a vital part of how you communicate with your customers, there are several other factors that you need to consider when choosing storefront signs.

Here's what you should think about before choosing signs for  business

Free Drug Store Drink Coca Cola Signage on Gray Wooden Wall Stock Photo  

How To Choose the Right Sign Style?

Selecting a sign style is largely dependent on your business and its audience. For example, if you’re trying to reach a large number of potential customers in a particular city, then signs with a large print will be very helpful.

If you’re attempting to appeal to specific neighborhood demographics or reflect more local flavor, then banners or flags might be better options.

Either way, you need to make sure that your storefront signs are big enough for drivers and pedestrians to see them from all angles.

Fonts - Don't Be Cute, Be Professional

When you are trying to attract customers to your business, one of your first steps should be choosing a font for your storefront signs.

Don't use script fonts as these will make it very difficult for people driving by to read your sign from a car.

Most businesses use serif or sans-serif fonts, as they are easy to read from any distance.

Use a bolder typeface if you want people to store top and take notice of your sign, and a lighter weight if you just want them to know where you are located.

The Key to Successful Graphics

If you’re in a highly-competitive field, having high-quality graphics can make all of the difference.

Whether it’s on your storefront sign or on your website, impressive graphic design shows potential customers you mean business and will help differentiate your company from competitors.

Colors - Make Your Sign Stand Out from The Rest

When it comes to storefront signs, color is everything. Research shows that people are more likely to respond positively to a sign with a contrasting background and/or foreground color compared to one with similar colors.

Additionally, studies have found a link between certain colors and what emotions they trigger.

So, if you’re trying to draw people in with your sign, use these as inspiration when choosing your storefront’s signage color.

Free The Creperie Store Photography Stock Photo  

Most Frequently Used Storefront Signs Materials

It’s always great to keep in mind what materials make up your storefront signs. For instance, you may be concerned with aesthetics, or perhaps sustainability is a major factor for you.

Whatever the case may be, here are a few of most frequently used sign materials.

.rTable { display: table; width: 100%;}

.rTableRow { display: table-row; }

.rTableHeading { background-color: #ddd; display: table-header-group; }

.rTableCell, .rTableHead { display: table-cell; padding: 3px 10px; border: 1px solid #999999; }

.rTableHeading { display: table-header-group; background-color: #ddd; font-weight: bold; }

.rTableFoot { display: table-footer-group; font-weight: bold; background-color: #ddd; }

.rTableBody { display: table-row-group; }

June 14, 2022 | 102 Views

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