You’ve heard about the importance of video marketing for your business, but you’re not sure how to get started. Don’t worry – we’re here to help you make the most of social media videos to build awareness, generate leads and sales and how to promote your business on social media.

It’s no secret that video marketing can be an effective tool for your business’s digital marketing endeavors – in fact, it’s one of the best things you can do to attract potential clients and reach out to current customers and fans.

If you’re still struggling with your strategy or looking for ways to improve it, check out these seven social media video marketing tips below to get you going in the right direction!

Steps on how to promote your business on social media using videos?

1. Focus on Telling a Story Through a video

A video will often be watched up to three times longer than a text post. This means that not only will you have more time to tell your story, but you’ll also have more time for the viewer to engage with it.

The best way to do this is by focusing on storytelling. A good story has a beginning, middle, and end – just like a video should.

Think of what’s happening in each scene and why. What is your characters’ feeling? Why are they doing what they’re doing?

You can use dialogue or narration to tell your story, or you can simply show through images what’s happening in each scene. Let the visuals speak for themselves.

2. Try Live Streaming

Live streaming is a great way to create a more personal connection with your audience. It’s also a great way to humanize your business and show that you’re active, alive, and not just sitting behind a computer screen.

The best part about live streaming is that it doesn’t require a huge investment in equipment or expensive studio space. All you need is a laptop, some decent lighting, and an Internet connection!

Live streaming can be done from anywhere! You can even use your smartphone as long as it has a stable WiFi connection.

For example, if you have time before a meeting and want to give people an inside look at what goes on at the office before the big meeting starts, try doing a quick live stream from your desk where people can ask questions via chat or video feed.

Another idea is if someone is visiting your office from out of town, why not do a live tour of the building?

3. Upload Native Video Content

Create a video marketing plan that is tailored to the needs of your business. Using native content will make it easier for you to reach your target audience and achieve maximum engagement with viewers.

Once you create a video, post it on as many social media platforms as possible, including Facebook, Twitter, Instagram, YouTube, and Google+. Include hashtags in each post to help your content go viral.

Ensure all videos are captioned so they can be easily translated into different languages. Captioning is not only important if you have an international customer base, but it also allows those who may not speak English well to still enjoy your content.

If you decide to use captions, make sure they match up with the spoken words, or someone might think that what’s being said isn’t correct or real!

4. Leverage Your Current Assets

All businesses have assets, even if they are not tangible. Start by leveraging your current assets and see what you can do with them.

For example, if you’re a photographer, take still photos and create video content from those photos. If you’re an author, create book trailers and share them on social media!

There are many different ways to use this strategy. You could also post videos of yourself in action or work-in-progress videos that show the process of how things are made.

You can create such videos using movie maker online. Not only will these videos help people connect with who you are as a business, but they also give potential customers insight into the quality of your product.

5. Share Short Videos on Your Social Media

Share short, value-oriented videos on your social media. When executed well, these videos help your brand draw the kind of attention that’s the best for it, spread awareness, and, better yet, widen your reach on an organic basis.

Ensure you provide value in each video; after all, this is the only way they’ll make a lasting impression on your audience.

You can do so by showcasing new products or services, explaining how something works, or showing behind-the-scenes footage of your company.

Just remember to keep it short – no more than 3 minutes max! The last thing you want is to lose someone before they have time to be impressed.

A great way to make sure that these social media videos will be effective for your business is by linking them back to one of your other posts in order to drive traffic.

For example, if you’re hosting a live event at a certain location, post about it beforehand as much as possible and then afterward include links on every post about what went down at the event.

6. Add a Call to Action

One of the important points to remember when marketing on social media is the necessity of having a sound strategy.

A social media video may not be the best approach to use when making this marketing pitch, but it is absolutely necessary. This means you have to put a lot of work into creating video content that people not only watch but also share with others.

But in order to earn an adequate return on investment (ROI) from your social media video marketing efforts, you have to include a call to action (CTA) in your video.

Rather than passively viewing content, social media video marketing is successful when people are directed to action.

In order to direct your audience to the desired goal, it’s crucial that you have clearly established your objective in the first place. Once you know exactly what you’re trying to say, it will be easier for you to get people on board.

For instance, if your objective is to gather more leads in the near future and convert them at the back end, then you should create a video for social media to drive traffic to your contact page.

If they know what they are getting in return by providing their email address or phone number, then they are more likely to do it.

In order to include a proper call-to-action within social media videos, you should find it easier to do so on Facebook than for videos for other platforms; Facebook especially recognizes the need for a call-to-action.

7. Make the First 10 Seconds Count

The first 10 seconds of a video are crucial because that’s the time when viewers decide if they want to invest in the rest of your content.

Consider including a quick introduction in the first 10 seconds that gives viewers an idea of what they’re about to see. It could be as simple as Hi, I’m Max, and this is my story.

You might also want to briefly mention who you are and what you do in order to establish credibility. In other words, explain why people should care about your business before revealing any actual details.

If you have a logo or company name on your video, consider putting it somewhere prominent so that it can be seen right away without having to scroll through the whole thing.


Now you know the basics of how to create and use social media videos, it’s time to put your new knowledge into practice. Apply these 7 ideas in your strategies and start getting more views, engagement, and conversions.

Remember not to be too wordy and keep it short, snappy, and sweet. That way, people will want to watch it again!